For coaches, consultants and experts
The one video to make them choose you
Script, film, edit and launch your standout brand trailer in 5 days, even if you hate being on camera. A former national TV pro shows you exactly how, with support along the way.
Make it once. Use it everywhere.
I'm in! Make my sizzle reel$67 to join. Live October 19 to 23.
Watch real student sizzle reels below
Join hundreds who have already taken the challenge
What's a sizzle reel?
The trailer for
your business
You'd never pay for a movie without watching the trailer first. Clients and decision makers do the same thing with you. A sizzle reel is a 1-2 minute video that tells them three things, FAST.
Who you help
The right people feel seen right away.
What will change
A tangible before and after story.
Why choose you
Your unique mix of talent and results.
Content
Posted for the algorithm to decide who sees it, then buried in the feed. You need a new one tomorrow.
An asset
Make it once, pin it everywhere. It sells for you around the clock so the right people feel like they know you before you even meet.
Where your reel
goes to work
homepage
Facebook and TikTok
LinkedIn profile
channel trailer
discovery calls
speaker pitches
your webinars
welcome sequence
Real results from Sizzle Reel School
Student Sizzle Reels
See what our past students created in just 5 days across a wide range of niches. From beginner to pro, on-camera to faceless, explore different styles, formats and lengths.
Click any reel to watch it with sound
Shirlee Engel Founder, Sizzle Reel School CEO, Magnetic On Video
Your teacher
I had less thantwo minutes.Every single day.
For 15 years, I was a TV journalist, including 8 as a national correspondent. Every day, I had to quickly research, film and edit a story into a video that made a stranger understand, care and keep watching.
No second takes.
If the first few lines didn't land, they changed the channel.
After TV, I advised executives, politicians, business leaders and experts on how to communicate when the stakes are high.
Online, your audience gives you even less time. Sizzle Reel School takes the newsroom process I used for years and turns it into a step-by-step framework you can use with just your phone.
Live Challenge: October 19 to 23
Five days. One finished reel.
Every day you get one hour of live teaching, a workbook and one task that moves your reel closer to done. Plan time each day to work on it, and by Friday it's ready to launch.
Live every day
1 hour
Daily live training
Learn step by step with Shirlee in one hour of live teaching, Monday to Friday.
Facebook group support
Ask questions, share your videos, and get feedback as you put each lesson into practice.
VIP coaching + feedback
Get direct feedback on two coaching calls, plus a bonus session to refine and finish your video.
Go at your own pace. Each live hour shows you the next step, and you fit the making around your week. Set aside a little time each day to work on it, and use the replays if you need to catch up.
The curriculum
Your day-by-day game plan
One live hour, one clear task, and a reel that gets closer to done every day.
Blueprint Basics
Get clear on your message. Build your foundation by gathering the right elements, with AI tools that pull them out of you in minutes.
Scripts That Sizzle
Turn your foundation into a broadcast quality script in minutes using the Sizzle Script Generator. It will plan your whole video at a beginner, intermediate or pro level.
Lights, Camera, Confident!
Sharpen your on-camera presence, then film your speaking segments and B-roll with a simple phone setup for a professional look.
Editing Essentials
Edit it yourself with a simple workflow, or hand it off with my ready-to-post video editor job description and the best places to hire.
Amplify & Grow
Launch it. Where to put your reel, which shorter versions to cut, and a 30-day plan to get it in front of the right people.
Can't make it live? Every session is recorded.
Early bird ends in a few days.
What you won't need
Making your sizzle reeltakes none of this
All you need is your phone, your story and a few free or low‑cost tools I'll walk you through.
- No tech drama
- No expensive gear
- No hiring a video crew
- No big audience needed
- No memorizing long scripts
- No cringy AI cliches
- No hefty studio prices
- No fancy editing
What's included
Everything you need to finish your reel
Not a pile of notes. Not a plan for someday. A finished sizzle reel, and the tools to make the next one on your own.
The Sizzle Reel Script Generator
Answer a few questions and get a custom 1-2 minute script with filming cues, B-roll ideas and tips for your skill level.
Five live trainings
One hour a day with Shirlee, October 19 to 23, with 7 days of replays.
A workbook for every day
Prompts, templates and checklists, plus AI prompts that turn your answers into video copy.
On-camera presence tips
Simple techniques so you look and sound like the authority you are.
Hire an editor toolkit
My job posting template, plus where to find good video editors.
Your 30-day launch plan
Where to post it, which versions to cut, and how to tell it's working.
A private community
Create your reel alongside other business owners, with support along the way.
VIP adds
Everything above, plus live feedback and a course you keep for life.
Lifetime course access
Keep the full Sizzle Reel course for good.
2 live group calls
Priority reel reviews, so you get live feedback from Shirlee.
Custom AI tools
Custom AI tools and prompts built for this course.
Live implementation session
Live on October 27, to help you put your reel to work.
VIP is $144 until October 11, then $174.
Hear from our past students
In their own words
From camera-shy beginners to video pros, hear what Sizzle Reel School alumni have to say about their experience.
Tap to play with sound
Doing a professional looking sizzle reel yourself seems impossible when just watching one, but Sizzle Reel School breaks it down to do-able tasks and gives you guidance and support the whole way through.
SRPast studentCourse survey
The course is amazing! I feel much more comfortable to make my first ever reel. Shirlee went all the way to support every student. Her constructive critic and all the advices are priceless!
AMAgnes MadzelanInterior Designer
I wrote a short script and discovered I actually do have b-roll content to make my videos more concise and engaging. I learned what to ask my assistant to do in editing, and she blew my mind with what she created.
TPTana PlewesSizzle Reel School student
I like the exercise of doing the sizzle reel, it is something that everyone can do! The daily workbooks are very helpful and probably one of the best supplemental materials I have seen.
TNTim NewmanSizzle Reel School student
There was so much great information in the daily Zoom calls and Shirlee is a great presenter whose vast experience shows through everything she teaches. I highly recommend this challenge.
GGGisela GriesserDog Trainer
As I've been working on mine, all the pieces are finally coming together for me like a puzzle board. I can see so many areas where this will be the backbone of my business.
SRPast studentPrivate community post
This course has helped piece it all together so that I can do it on my own moving forward. Creating a safe community to share ideas, celebrate successes, and receive constructive feedback that helps us grow has been extremely beneficial.
AEAngie ElizabethSizzle Reel School student
First day and I already have tons more knowledge and hands-on experience on my elevator pitch. The most valuable is your personalized involvement, it's absolutely priceless. Cleared my calendar for the entire week!
AUAlvina UsherRealtor
Doing this has unlocked some other actions I have been hesitant to take in my business. Taking action is stirring up some energy for sure!
AVAdrienneSobriety Coach
Going back to school has been great fun, a real sharp learning curve and just what I need to feel confident moving forward in the world of social media and marketing.
EDEarla DawnSpring 2026 grad
$47 early bird. Goes up to $67 in a few days
Is this for you?
Built for people building personal brands
Coaches &
consultants
Prospects understand your value long before the first call.
Service
providers
Qualified leads, fewer “so, what do you do?” moments.
Speakers &
authors
Show your presence fast when pitching podcasts and stages.
- Are tired of explaining what you do from scratch
- Have put off a brand video because it felt too big
- Want something to send before calls and pitches
- Hate being on camera (so did most past students)
- Want someone else to make it without your input
- Aren't willing to put in the work for five days
- Are looking for viral tricks or follower hacks
- Want a quick fix instead of an asset that lasts
Early bird ends October 11 at 11:59 pm ET
Choose your pass
Both passes get you the full live challenge, October 19 to 23. VIP gets you the course for life and your reel reviewed live.
Basic pass
Everything you need to make your reel during the live week.
What you get
- Full 5-day live challenge
- Daily workbooks, AI prompts and the Script Generator
- Private Facebook community to share your videos and ask questions
- 7 days of replay access
Goes up to $67 on October 12. Save $20.
VIP pass
Live feedback on your reel, lifetime access, and a BONUS implementation session.
Everything in Basic, plus
- Lifetime access to the full Sizzle Reel course
- 2 live group calls with priority reel reviews
- Custom AI tools and prompts
- BONUS: live implementation session, October 27
Goes up to $174 on October 12. Save $30.
All prices are in USD.
Amazing VIP, value of thousand dollars.Alvina Usher, Realtor
Questions
Before you join
When are the live sessions?
Monday, October 19 to Friday, October 23, at 12 pm ET, 9 am PT and 4 pm GMT. Each session is about an hour, and every one is recorded.
What if I can't make it live?
Every session has a replay. With the Basic pass, replays are available for 7 days after the challenge. With the VIP pass, you get lifetime access to the full Sizzle Reel course.
What if I hate how I look or sound on camera?
Most of my students say that on Day 1. Day 3 is built around on-camera presence: simple techniques that help you come across clear and natural. Nobody's aiming for perfect.
Do I need video or AI experience?
No. Everything is shown step by step, with beginner, intermediate and pro options for your reel. You start where you are.
What do I need to make my sizzle reel?
Your phone, your story, and access to a few free or low-cost tools I'll walk you through. On Day 3, I'll show you a simple setup that makes phone footage look professional.
How much time will it take?
Budget one hour a day for the live training. If you join VIP, the live group calls are on Tuesday, October 20 and Thursday, October 22, and typically last 1 to 2 hours.
You will also need time on your own each day to work on your reel. How much depends on how polished you want it to be and whether you hire an editor, so plan to set aside extra time rather than counting on the live sessions alone. Every session is recorded if you need to catch up.
What's the difference between Basic and VIP?
Both get the full live challenge, workbooks and community. VIP adds lifetime access to the full Sizzle Reel course, custom AI tools and prompts, two live group calls with priority reel reviews, and a bonus implementation session on October 27.
I already post reels. Why do I need this?
Reels are content. A sizzle reel is an asset. One gets buried in the feed by tomorrow. The other sits on your website, your profiles and your pitches, doing the first conversation for you for years.
Will this help me book clients?
Your sizzle reel helps prospects understand who you are and why you before they ever talk to you, which builds trust and shortens the conversation. It works best as the centerpiece of your video presence, alongside your regular content. What you get out of it depends on how you use it, and Day 5 gives you a 30-day plan for that.
Can I get a refund?
Because this is a live challenge, all sales are final. If you're not sure it's right for you, email [email protected] before you join and we'll help you decide.
When does the price go up?
Early bird ends October 11 at 11:59 pm ET. On October 12, Basic goes from $47 to $67 and VIP goes from $144 to $174. That's in a few days.
Join us live and let a TV pro show you how
Complete your sizzle reel with us by October 23
Five days, one hour a day, live with me. Put in the work and you walk out with a finished sizzle reel and a plan to put it everywhere. The other option is a few more months of explaining what you do, one post and one call at a time.
Early bird: $47 Basic, $144 VIP. Prices go up in a few days