ends in
For coaches, consultants and experts
The one video to make them choose you
Script, film, edit and launch your standout brand trailer in 5 days, even if you hate being on camera. A former national TV pro shows you exactly how, with feedback along the way.
Make it once. Use it everywhere.
I'm in! Make my sizzle reel$47 early bird. Goes up to $67 in a few days
Watch real student sizzle reels below
Join hundreds who have already taken the challenge
Why they're scrolling past you
People decide to pay attention to you in seconds
If they can't tell who you are, what you do and why they should care, they move on.
You post and hear crickets.You show up consistently. The leads and sales don't.
Your elevator pitch changes every time.It comes out differently on calls, in DMs and at events.
They book your competitor.The one who knows what to say and how to connect.
Your brand/about me video is still on the list.You need one. But where do you even start?
Right now, your audience is piecing their first impression together from forty random posts. Most won't bother. They'll pick the expert who captures their attention fast.
A sizzle reel makes it easy.
What's a sizzle reel?
The trailer for your business
You'd never pay for a movie without watching the trailer first. Clients and decision makers do the same thing with you. A sizzle reel is a 1-2 minute video that tells them three things, FAST.
Who you help
The right people feel seen right away.
What will change
A tangible before and after story.
Why choose you
Your unique mix of talent and results.
Content
Posted for the algorithm to decide who sees it, then buried in the feed. You need a new one tomorrow.
An asset
Make it once, pin it everywhere. It sells for you around the clock so the right people feel like they know you before you even meet.
Where your reel
goes to work
Real results from Sizzle Reel School
Student Sizzle Reels
See what our past students created in just 5 days across a wide range of niches. From beginner to pro, on-camera to faceless, explore different styles, formats and lengths. Click any reel to watch it with sound.
Your teacher
I had less than two minutes. Every single day.
For 15 years, I was a TV journalist, including 8 as a national correspondent. Every day, I had to quickly research, film and edit a story into a video that made a stranger understand, care and keep watching.
No second takes. If the first few lines didn't land, they changed the channel.
After TV, I advised executives, politicians, business leaders and experts on how to communicate when the stakes are high.
Online, your audience gives you even less time. Sizzle Reel School takes the newsroom process I used for years and turns it into a step-by-step framework you can use with just your phone.
Shirlee EngelVideo & Visibility Coach
Live, October 19 to 23
Five days. One finished reel.
Every day you get one hour of live training with me, a workbook, and one task that moves your reel forward. By Friday, it's done.
Blueprint Basics
Get clear on your message. Build the elevator pitch and hero stories your whole reel stands on, with prompts that pull them out of you.
Scripts That Sizzle
Turn your pitch into a 1 to 2 minute script with a hook, your value, a hero story and a call to action. Then plan your shots, at a beginner, intermediate or pro level.
Lights, Camera, Confident!
On-camera presence training, then you film. Your on-camera segments, your B-roll, and a simple phone setup that makes it look professional.
Editing Essentials
Edit it yourself with a simple workflow, or hand it off with my ready-to-post video editor job description and the best places to hire.
Amplify & Grow
Launch it. Where to put your reel, which shorter versions to cut, and a 30-day plan to get it in front of the right people.
Early bird ends in a few days. Can't make it live? Every session is recorded.
What's included
All you need to finish it
Not notes. Not a plan for someday. A finished sizzle reel, and the tools to make the next one on your own.
Five live trainings
One hour a day with me, October 19 to 23. Bring your questions.
A workbook for every day
Prompts, templates and checklists, including ChatGPT prompts that turn your answers into a pitch and a script.
My script template
The video and audio structure I teach, with beginner, intermediate and pro options.
On-camera presence training
Simple techniques so you look and sound like the authority you are.
The editor hiring kit
My video editor job posting template, plus where to find good editors.
Your 30-day launch plan
Where to post it, which versions to cut, and how to tell it's working.
A private community
Business owners making their reels alongside you, plus feedback from me.
Seven days of replays
Miss a session? Catch up on your own schedule.
Want your reel reviewed live, and the course for life?
The VIP pass adds lifetime access to the full Sizzle Reel course, custom AI tools, two live reel reviews and a bonus implementation session. $144 until October 11, then $174.
From past students
They didn't think they could either
Most of them showed up nervous about the camera. Here's what they said by the end of the week.
Tap to play with sound
Doing a professional looking sizzle reel yourself seems impossible when just watching one, but Sizzle Reel School breaks it down to do-able tasks and gives you guidance and support the whole way through.
SRPast studentCourse survey
The course is amazing! I feel much more comfortable to make my first ever reel. Shirlee went all the way to support every student. Her constructive critic and all the advices are priceless!
AMAgnes MadzelanInterior Designer
I wrote a short script and discovered I actually do have b-roll content to make my videos more concise and engaging. I learned what to ask my assistant to do in editing, and she blew my mind with what she created.
TPTana PlewesSizzle Reel School student
I like the exercise of doing the sizzle reel, it is something that everyone can do! The daily workbooks are very helpful and probably one of the best supplemental materials I have seen.
TNTim NewmanSizzle Reel School student
There was so much great information in the daily Zoom calls and Shirlee is a great presenter whose vast experience shows through everything she teaches. I highly recommend this challenge.
GGGisela GriesserDog Trainer
As I've been working on mine, all the pieces are finally coming together for me like a puzzle board. I can see so many areas where this will be the backbone of my business.
SRPast studentPrivate community post
This course has helped piece it all together so that I can do it on my own moving forward. Creating a safe community to share ideas, celebrate successes, and receive constructive feedback that helps us grow has been extremely beneficial.
AEAngie ElizabethSizzle Reel School student
First day and I already have tons more knowledge and hands-on experience on my elevator pitch. The most valuable is your personalized involvement, it's absolutely priceless. Cleared my calendar for the entire week!
AAlvinaSizzle Reel School student
Doing this has unlocked some other actions I have been hesitant to take in my business. Taking action is stirring up some energy for sure!
AVAdrienneSobriety Coach
Going back to school has been great fun, a real sharp learning curve and just what I need to feel confident moving forward in the world of social media and marketing.
EDEarla DawnSpring 2026 grad
Is this for you?
Built for people building personal brands
Coaches &
consultants
Prospects understand your value long before the first call.
Service
providers
Qualified leads, fewer “so, what do you do?” moments.
Speakers &
authors
Show your presence fast when pitching podcasts and stages.
- Are tired of explaining what you do from scratch, over and over
- Have been putting off a brand video because it felt too big
- Want something to send before calls, pitches and applications
- Hate being on camera (so did most of the students above)
- Want someone else to make the video without your input
- Aren't willing to put in the work for five days
- Are looking for viral tricks or follower hacks
- Want a quick fix instead of an asset that lasts
Early bird ends October 11 at 11:59 pm ET
Choose your pass
Both passes get you the full live challenge, October 19 to 23. VIP gets you the course for life and your reel reviewed live.
Basic pass
Everything you need to make your reel during the live week.
- Full 5-day live challenge
- Daily workbooks and ChatGPT prompts
- Private Facebook community, with feedback on your videos from Shirlee
- 7 days of replay access
Goes up to $67 on October 12. Save $20.
VIP pass
For people who want live feedback on their reel and to keep everything for good.
- Everything in Basic
- Lifetime access to the full Sizzle Reel course
- 2 live group calls with priority reel reviews
- Custom AI tools and prompts
- Bonus: live implementation session, week of October 26
Goes up to $174 on October 12. Save $30.
Amazing VIP, value of thousand dollars.Alvina Usher, Realtor
Questions
Before you join
When are the live sessions?
Monday, October 19 to Friday, October 23, at 12 pm ET, 9 am PT and 4 pm GMT. Each session is about an hour, and every one is recorded.
What if I can't make it live?
Every session has a replay. With the Basic pass, replays are available for 7 days after the challenge. With the VIP pass, you get lifetime access to the full Sizzle Reel course.
What if I hate how I look or sound on camera?
Most of my students say that on Day 1. Day 3 is built around on-camera presence: simple techniques that help you come across clear and natural. Nobody's aiming for perfect.
Do I need video or AI experience?
No. Everything is shown step by step, with beginner, intermediate and pro options for your reel. You start where you are.
What do I need to make my sizzle reel?
Your phone, your story, and access to a few free or low-cost tools I'll walk you through. On Day 3, I'll show you a simple setup that makes phone footage look professional.
How much time will it take?
One hour of live training a day, plus time for that day's task. Most students spend one to three hours a day during the challenge week.
What's the difference between Basic and VIP?
Both get the full live challenge, workbooks and community. VIP adds lifetime access to the full Sizzle Reel course, custom AI tools and prompts, two live group calls with priority reel reviews, and a bonus implementation session the week of October 26.
I already post reels. Why do I need this?
Reels are content. A sizzle reel is an asset. One gets buried in the feed by tomorrow. The other sits on your website, your profiles and your pitches, doing the first conversation for you for years.
Will this help me book clients?
Your sizzle reel helps prospects understand who you are and why you before they ever talk to you, which builds trust and shortens the conversation. It works best as the centerpiece of your video presence, alongside your regular content. What you get out of it depends on how you use it, and Day 5 gives you a 30-day plan for that.
Can I get a refund?
Because this is a live challenge, all sales are final. If you're not sure it's right for you, email [email protected] before you join and we'll help you decide.
When does the price go up?
Early bird ends October 11 at 11:59 pm ET. On October 12, Basic goes from $47 to $67 and VIP goes from $144 to $174. That's in a few days.
October 19 to 23
Your reel, done by October 23
Five days, one hour a day, live with me. You walk out with a finished sizzle reel and a plan to put it everywhere. The other option is a few more months of explaining what you do, one post and one call at a time.
Early bird: $47 Basic, $144 VIP. Prices go up in a few days