Build your visibility engine
Turn your expertise into measurable business growth
Sharpen your messaging. Make videos that drive demand for your services with an AI-enabled studio that learns your business and helps you produce faster. Then track what turns attention into leads, opportunities, clients and revenue.
Created by a former TV reporter turned entrepreneur who knows what makes people stop scrolling, listen and reach out.
You're on the list. We'll email you when doors open.
MOV Pro Studio walkthrough
Liza Patoux
Founder, Elizian Days Wellbeing
“As a marketer who has prepared briefings, set up press interviews and speaking opportunities, this is a really comprehensive toolkit. It’s like a whole marketing department. You’re getting solid, robust industry best practices, updated for today’s marketing environment, rather than fads and trends. You don’t really need anything else.”
Where are you now?
You know you need video... but you don't know what to say
You're ready to grow, but there's no clear strategy, no idea what to post, and no system to keep it going.
You're posting content... but getting little or no traction
You're putting content out, but the views and inquiries aren't coming, and you're not sure what to fix.
You're showing up consistently... but it's not bringing clients
You're doing the work, but you can't turn that attention into consistent leads and sales.
Why MOV Pro
This isn't just a course
Most programs hand you videos and a blank page. In MOV Pro, lessons sit next to the tools that do the work, and you work on your own videos, live, with Shirlee.
wayLearn it. Apply it immediately
Leave every MOV Pro Studio session with something actually done for your business
“It’s like a whole marketing department. You don’t really need anything else.”
Liza PatouxFounder, Elizian Days Wellbeing“Shirlee makes it easy to go through, and put it into action.”
“The One Idea Multiplier is one of the best things I’ve come across.”
Andrea KentGo Travel with Andrea“Our confidence level just goes way up, and it’s amazing to see.”
“I could immediately apply what I learned to my own video projects.”
Lori DrinkwaterInterior Decorator, Fresh Look Design“I was able to get more closely aligned to my message and show up in a more authentic way.”
“The Key Five helped me focus on what I wanted to say.”
Natalie FroomPrincipal Designer, Studio 180 DesignMOV Pro Studio
Your own
AI Executive Producer
working for you
MOV Pro Studio learns your business, your audience and your voice, then uses that knowledge to help you plan, script and edit your videos. Your strategy and creative tools live in one place, so you’re not switching between apps or explaining yourself from scratch. You stay involved at every step, creating content that sounds like you.
- Lessons come with the tools that do the work
- Your stories and messaging carry into every script
- Learns from your own writing and speaking samples
- Meets you at your skill level and business stage
Also inside MOV Pro Studio
Rolled out by December 1
Lead Magnet Maker
Creates your irresistible resource
One Idea Multiplier
One Big Idea becomes a week of content
Video Editor
You direct, MOV Pro Studio does the work
Andrea Kent
Go Travel with Andrea
“The One Idea Multiplier is one of the best things I’ve come across. I took one idea about why a travel advisor is better than an online booking site and turned it into five posts. I recorded in one fell swoop, added static posts, and created a whole week around one topic. Seeing how many more views my on-camera videos got made me realise that people want to see me as a human, not just pretty pictures of vacation destinations.”
Four pillars
One simple system
Learn to map video and visibility to revenue
Teach MOV Pro Studio your business and voice to guide everything you create.
One Big Idea sets MOV Pro Studio in motion. You direct, film and make it your own.
Reach new audiences through podcasts, speaking and media.
Track your progress so you know where to double down.
Start here
The Content Compass
You finish the Compass first, because every other tool is built from it.
Key Five Blueprint
Ten questions, one at a time: five about you and five about your client. You get feedback on every answer, and MOV Pro Studio checks that both sides connect.
You walk away withThe messaging that powers your marketing
Audience Intel Report
A deep-research report built from your Key Five. Add real comments and DMs, and MOV Pro Studio sorts it all into your audience's own words.
You walk away withYour audience's own words
Story Vault
Your founding story, everyday lessons and client stories, shaped into story cards with a version to tell on camera. Always your words, never invented details.
You walk away withStories every tool draws from
Brand Voice Guide
Seven steps built from your own writing, not a personality quiz. You mark every rule "Sounds like me" or "Not me" before it is saved, so drafts sound like you.
You walk away withContent that always sounds like you
MOV Pro Studio drafts
You decide Nothing is posted or sent for you. Everything you create is yours to download.
Natalie Froom
Principal Designer, Studio 180 Design
“I started this course because I was so apprehensive about being on camera, but I’ve learned so much more than technique. It’s opened up a whole new world of social media and marketing. The Key Five helped me focus on what I wanted to say. I took the plunge and got a video out there, and I feel way more relaxed going forward. Now I understand the process, so even when someone else does my posting, I know what to ask for.”
What you get
Live 1:1 and group coaching
A studio that grows with your business
Group Kickoff Call
Your live MOV Pro Studio walkthrough, so you know exactly where to start.
Biweekly live coaching
Two-hour group calls every other week, with a break over the holidays. Bring your videos, scripts and offers.
Your 1:1 Visibility Breakthrough Call
A private call with Shirlee to map where your video and visibility efforts should go.
AI production workflow
Ideas, scripts and editing in one workflow, with your input at every step, so every video sounds and looks like you.
Lori Drinkwater
Interior Decorator, Fresh Look Design
“Shirlee made everything approachable, clear, and inspiring. What I appreciated most was how practical the lessons were. I could immediately apply what I learned to my own video projects. The mix of creative storytelling and hands-on AI tools really gave me confidence to bring my ideas to life. Shirlee was supportive, encouraging, and always shared valuable feedback that pushed me to do better work. If you want to create professional, engaging videos without feeling overwhelmed, I highly recommend this program. It gave me the tools, structure, and motivation I needed to step up my content and put myself out there.”
Jim Hyde
President, Hymark Consulting, Inc.
“One of the reasons I chose Shirlee was that she’s been in the business and knows it from the ground up. This was someone whose wisdom and expertise I wanted to tap into. She actually spends time asking people what their needs are. You get hot-seat coaching and feedback, rather than being left with only your own judgment. I got so much benefit from the coaching and the recordings, and the group learning experience was a real benefit too.”
Your first 12 weeks
Your MOV Pro Studio tour is November 5
Twelve weeks of live coaching, with MOV Pro Studio beside you.
- Oct 27Doors close
- Oct 28MOV Pro Studio opens
- Nov 5Group Kickoff Call
- Nov 12Live coaching begins
- Dec 1Every tool is open
- Feb 4Last live call
Doree landed her
first LIVE TV gig
in 6 weeks
Included when you join
Your bonuses
Fast action bonus
A second 1:1 call
with Shirlee
Join by Friday, October 23, 11:59 PM ET
Bonus
Spotlight Success Toolkit
Your toolkit for landing podcasts, press and speaking gigs
- Podcast pitch templates to get you booked
- A media kit template journalists take seriously
- A visibility messaging guide for your talking points
Bonus · inside MOV Pro Studio
Visibility ROI Dashboard
See which content and visibility efforts grow your business
- A plug-and-play tracker for every lead and opportunity
- The only video metrics that actually matter
- Monthly reporting and goal-setting templates
Who it's for
Is MOV Pro right for you?
It's for you if
- You're an expert with an offer, or one on the way
- You'll hit record, even if you don't love it yet
- You want a system, not another video library
- You want real feedback on your real videos
- You want AI to support your voice, not replace it
It's probably not for you if
- You want AI to post for you on autopilot
- You want someone else to run your content
- You want a guaranteed number of clients or views
- You'd rather collect courses than use them
- You mainly want on-camera delivery coaching
Small audience?
The best way to find your voice
Views and followers don't equal leads and sales.
Start while the stakes are low. Try a hook, get it wrong, fix it, and find the voice that sounds like you before a bigger audience is watching.
I have made more than six figures a year on visibility without a huge following. In MOV Pro you get clear on your voice first, then every video builds on it.
Join MOV Pro
Everything you need to connect your expertise to revenue through video marketing
What's included
- 6 live coaching calls, 2 hours eachWith feedback on your real videos
- A 1:1 Visibility Breakthrough Call with Shirlee
- Fast action bonus: a second 1:1 call with ShirleeWhen you join by Friday, October 23 at 11:59 PM ET
- Bonus: the Spotlight Success ToolkitPodcast pitch templates, a media kit template and a visibility messaging guide
- Bonus: the Visibility ROI DashboardTrack every lead, interview, feature and speaking opportunity in one place
- Lead Magnet Maker and One Idea MultiplierInside MOV Pro Studio, rolled out by December 1
- Group Kickoff Call on November 5With your live MOV Pro Studio walkthrough
- 100 days of MOV Pro Studio access from the date you enrolIncluding the Content Compass, the Executive Producer, and every tool as it opens by December 1
- The Video EditorPart of MOV Pro Studio, not an add-on
- The complete STAR Method lesson libraryYours for life
Join MOV Pro
Choose your plan
Pay in full
$1,497USD
One payment
Pay In FullPayment plan
$549USD
Then 2 more monthly payments of $549
Payment PlanOptional: keep MOV Pro Studio and the live calls for $97/month after your first 100 days.
Add it at checkout. Cancel anytime.
You keep lifetime access to the training videos either way.
Risk-free
14-day money-back guarantee
Join Magnetic On Video™ PRO and try the first module, MOV Pro Studio and the bonuses risk-free.
If after 14 days you've gone through the initial lessons, experienced the STAR Method framework, and don't see how this video strategy can make a difference in your business, email [email protected] for a full refund.
No hassle. No hard feelings.
I'm confident the first module alone will show you what's possible when your videos have a strategy built around your business.
Questions
Your questions, answered
See all 12 questionsHide questions
When does it start, and when can I join?
This round is a cohort. Join by Tuesday, October 27 at 11:59 PM ET. MOV Pro Studio opens on Wednesday, October 28. The group kickoff is Thursday, November 5. Live coaching calls are November 12 and 26, December 10, January 7 and 21, and February 4.
When will I get access to all my tools?
The full MOV Pro curriculum is available on day one, October 28, along with the entire Content Compass section of MOV Pro Studio. Once you complete your Content Compass, you unlock the other tools, which roll out throughout November.
What does the Video Editor do?
You upload raw talking-head clips and approve an edit plan. It returns a finished, captioned 9:16 reel in your own style. It only edits. It never puts words in your mouth.
The Video Editor is for short-form vertical videos, like Reels, TikToks and YouTube Shorts. It does not edit long-form YouTube videos.
Will the AI make me sound like everyone else?
MOV Pro Studio is built to avoid that. Your Brand Voice Guide comes from your own writing, with real quotes behind every rule, and drafts start from your stories and your audience's words. Nothing is sent or posted for you.
Do I need to be good with tech or AI?
No. MOV Pro Studio asks one question at a time and you can answer by typing or talking. If you can send an email, you can use it.
What if I am not selling yet?
MOV Pro Studio is built for your stage. If you have no sales yet, your dashboard does not show "$0" or "no sales," and the cards that do not fit your stage are not there.
Can I join with a small audience?
Yes, and a small audience is a good place to start. The stakes are lower, so you can find your voice and learn what works before a bigger audience is watching. MOV Pro Studio helps you get clear on who you are talking to and what to say. Results depend on your business, your offer and the work you put in.
What happens after my first 100 days?
Keep MOV Pro Studio and the live coaching calls for $97 a month by adding it at checkout, on either plan, or later. It starts 100 days after you join, and we email you 30 days and 7 days before your first $97 charge. Cancel anytime. If you step away, MOV Pro Studio and the calls end, and your lesson library stays yours for life.
Is my data mine?
Yes. You can download everything from Settings. After cancelling, you have 30 days to download it.
How much 1:1 support do I get?
Every member gets a private 1:1 Visibility Breakthrough Call with Shirlee. Join by Friday, October 23 at 11:59 PM ET and you get a second 1:1 call as a fast action bonus. On the live group calls, you also get feedback on your own videos.
Can I get a refund?
Yes. If after 14 days you've gone through the initial lessons, experienced the STAR Method framework, and don't see how this video strategy can make a difference in your business, email [email protected] for a full refund.
Can you promise clients, followers or revenue?
No. Results depend on your business, your offer and the work you put in. What you learn is how to map your video and visibility to your offers and see what is working.
Your coach
I'm Shirlee Engel
I spent 15 years in TV news, 8 as a national TV correspondent, then coached executives and government ministers to deliver their message with clarity.
When I started my own business, being great on TV wasn't enough to attract clients. Video for business is a different skill. I learned it the same way you will, and I have made more than six figures a year by being visible.
I built MOV Pro as the system I wish I'd had. Visibility comes first, because you can't build a business without being seen.
Every day you choose to be invisible,your ideal clients choose someone else
You already have the expertise. Put it to work on video.
Backed by a 14-day money-back guarantee.